image: Info-graph from Google showing users on the site over time. Apart from the highlighted parts for London, the search is prioritised to the North West region. This is Hyper-Local search at its best!
If you work in the Rossendale valley, then you want to be found quickly, especially within a 5 mile radius of the people there. We'll give you a detailed description of your business giving users all the info they need.
Information data from the recent census in 2011, puts the population of the Borough at approximately 68,000 inhabitants. The towns and villages vary greatly, from the hill tops at Acre, Haslingden and Turn, to the never changing hamlets of Crawshawbooth and Loveclough (we'll tell you further detail about these places very soon). Each of the villages has its own identity, from Edenfield’s high street and shops, to the residential and characteristic Helmshore. Coming from Rawtenstall, home to the local borough council, on the way to Bacup, you'll pass through Cloughfold, Newchurch and Waterfoot, with a slight detour up to Cowpe, Water and Whitewell Bottom (no relation to Ramsbottom). Then on to Stacksteads or ‘Stacky’ as it's known, up to Britannia, famous for the ‘Coconutters’, passing many residential areas along the main road to Broadclough, Weir and down to Whitworth, finally ending in Facit and Shawforth. To the South, towards Bury, nestled between the surrounding hills, we have Irwell Vale and Chatterton, don't ask a local where this is though, they've possibly never heard of it. Just 10 minutes down the Edenfield bypass, and you’re in Stubbins. Did we miss anyone? Well in fact, we did. Rising-Bridge, who have an Accrington post code, although they pay council tax to Rossendale and have a 01706 telephone area code. Ps Follow us on Twitter for updates and development of the site. Twitter @Rossendaleinfo
Having a website simply isn't enough these days to get your business found. It has to have the correct layout and content, oh, and there are 'keywords' that need to be used and a whole host of other things, too technical to go into here. So how do you get your business found by people within your vicinity? It makes sense to shop within your own region, doesn't it? You're helping the community, producers and manufacturers who employ local labour. Food tastes better when it hasn't been flown from half way across the globe. In a way, you're also stopping the slow decline of the British High Street. The image opposite uses data taken from Google that we collect to show where people using the site are based. It doesn't collect any personal or private information, and we use it to understand if we are being effective at getting the hyperlocal message into the local targeted areas.
Finding things and people to supply you in your own town. It might also help to fill a few shops and premises and give the town a lift in community spirit. It makes sense to shop local. Further details to follow about this in the coming weeks. Check out the webpage we're building for one of the towns we mentioned earlier. Crawshawbooth